The intelligent way to sell perfumes: How to produce a great variety of high-quality perfumes and sell them at attractive prices?
This was the question that back in 1991 brought to the foundation of Refan Bulgaria. Lead by his passion for beauty and his incredible taste for fine fragrances, applying the Bulgarian perfumery traditions and the long-term knowledge and experience of one of the most famous flavor & fragrance companies, Stefan Popov established his family company and named it Refan (after the names of his wife Reni and himself - Stefan).
Nowadays, Refan is a worldwide leading brand - a symbol of high quality and prestige. The company has continually and successfully been run by the son of Mr. Stefan Popov – Anguel Popov, who has modernized and further developed the business internationally. The creation of Refan products is a mixture of strong passion for the brand, state-of-the-art innovations, gained long-term expertise and know-how, observing trends and market demands and finding the best possible solutions to consumer needs.
Thus, for almost 25 years the company has been manufacturing high quality perfumes in bulk, offering an economically efficient, environmentally-friendly and an intelligent way for their sales: can buy perfumes for different occasions, in different volumes and with refillable glass bottles and… with maximum quality at competitive prices.
REFAN Bulgaria has developed a franchise business model that has proven to be very successful through a network of more than 400 shops all over the world.
To become a Refan franchisee is also an intelligent way to start your own business: the franchise concept is economically efficient, extremely profitable, inexpensive to establish and maintain. It guarantees high sales margins, attractive shop design and a challenging startup opportunity for every entrepreneur.
Refan franchise model has won awards for:
- New Business model – 2011г
- Successfully running franchise model – 2012
- Special award FORBES for developing of family business 2013
- Special award FORBES for Quality 2014
- The best Bulgarian franchise in Europe 2014
- International Europe Award for Quality 2014
- Award of the German Economy in Bulgaria - 2014
- Special award FORBES for SUSTAINABLE BUSINESS 2015
-European Award for Quality and Business Prestige - Golden European Award 2016
The success of REFAN franchise concept is due to the following main advantages:
- A business model with low investment;
- High profitability;
- Easy to maintain;
- A great variety of branded products: We offer a wide range of products rich in natural formulas: a great diversity of fragrances, specialized and body cosmetics, handmade glycerine soaps, handicraft candles, aromatherapy bath products, bath salts, oils and fruit exfoliants.
Our creations have ancient traditions in production of rose oil, rose water and natural-based cosmetics using these ingredients